Our Story

Rowan Bay has been born from a passion for babywearing and a deep love of protecting nature and all things wild. You will see this reflected throughout Rowan Bay’s designs and ethos. Read our story below.


Passion for babywearing

Creative Director and Owner Larissa set up Rowan Bay in 2016 after carrying her son in woven wraps out of necessity. Living in the city, getting around with a pushchair on the underground was difficult to navigate. Wheels were soon replaced with slings, which then transitioned into a (large) collection of woven wraps!

Like many other parents, carrying helped Larissa and her son bond. Therefore, woven wraps soon became an incredibly important and useful tool in their everyday life. Carrying made everything much easier and soon Larissa’s interest grew. Larissa spent many hours learning about the different fibres and wrapping qualities each fibre has. As a result, Larissa combined her newly found interest in babywearing with her love for design to create Rowan Bay.

An ethical brand

Larissa’s comes from a background in ecology and conservation. This has meant that from the very inception, environmental sustainability has been at the very centre of Rowan Bay. This ethos has helped build a brand committed to becoming a truly ethical and environmentally conscious woven wrap business.

Being eco-friendly not just a marketing gimmick or a chance to jump on the bandwagon. It is is a way of life for us at Rowan Bay.
We are always looking at ways to minimise our impact on the planet, believing we can always do better.

Sustainable wool

Tired of the poor work-life balance of the city, Rowan Bay relocated back to Norfolk. This relocation made it possible to venture into ethical and sustainable wool production.

We want to guarantee that all the wool used at Rowan Bay is fully traceable and comes from flocks which meet our high welfare standards. Importantly, we wish to ensure we support the British Wool industry. Any wool which isn’t used in our wraps is used in our sister business, Naked Wool, ensuring there is minimal waste.

Find out more about how we are working towards sustainability here.