Here you can discover a bit more about the designs at Rowan Bay and get a peek into the design process. All designs to date have been carefully created in-house by Rowan Bay owner, Larissa. 


Wildwood started life as a mature lime (Tilia) tree and has been carefully transformed into a beautiful branching pattern. This pattern can be worn with the ‘branches’ going up to the sky, or as ‘roots’ reaching the ground.

We wanted to create a design which was inspired by nature but also represented the connections we all make with each other throughout our own journeys in the babywearing community.

The branching pattern was perfect, it can be found in maths, in science and in art. It’s almost everywhere around us; from the magnificent rivers of the world, the branches of a great oak tree, the underground mycelium networks of the forest or the blood vessels which give us life. It also perfectly symbolises the connections between the wonderful community of caregivers who are raising the next generation.

For a review of our Wildwood tussah by brand ambassador Danuta, head over to her blog here


Hand drawn by Larissa, like our other patterns this design is inspired by the natural world. The lines and curves are reminiscent of insect wings, and the original inspiration was the black-veined white butterfly Aporia crataegi, which became extinct in the UK in 1925.

Butterflies are known to be indicator species – often showing the effects of environmental changes before other species do. With current biodiversity at risk of further losses the release of Ptera marks our commitment to use £5 from every wrap sale to purchase wildflower seeds to sow in the meadow our sheep graze. These flowers will help our local pollinators, including butterflies – creating a habitat where so much has already been lost.

The name Ptera was chosen from suggestions by fans in Rowan Bay Rabble.


Meet Sorbus, One of our first designs – a repeated pattern of three printed rowan (or Sorbus acuparia) leaves. This design started out life as a tree growing in a central London garden, frequently visited by a pair of mistle thrushes in the early autumn. By using a mixture of ink printing and digital design, the Sorbus pattern was born.


The Chrysler pattern is a repeating geometric design of chunky chevrons inspired by the architecture of the Art Deco movement. Larissa enjoys combining art deco style patterns with those inspired by nature so expect more of this to come.